To revitalise the communication around the Organdi building and to encourage prospects to visualise themselves in the building’s complex architecture, we developed the innovative and immersive #followOrgandi campaign in collaboration with the CAVP.
Through the eyes of a dancer. We showed audiences a new way of discovering the building by following a creative and immersive dance routine through the exterior and interior spaces.
During phase two of the campaign, we encouraged each broker to become an Organdi influencer and tell us about the features of the building.
The campaign was published on Organdi’s LinkedIn company page and promoted via sponsored posts and YouTube video ads to increase visibility. The campaign has had a great impact on the Lyon real estate market thanks to its distinctive content.