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Capital 8

Location: Paris, France
Solution: Leasing, Tenant Engagement
Deliverables: Branding + Digital
Years active: 2021 - 2023
Asset class Office
Introduction

Invesco’s prestigious Parisian property, Capital 8, required a tenant engagement program to maintain positive relationships with occupants during refurbishment.

The campaign needed to sell a vision for the future of Capital 8 as a destination brand, and simultaneously launch a comms identity called Forward Together. This provided a platform for tenant engagement while the refurbishment was underway.

The tenant engagement strategy was ‘Asset Specific’, building a direct relationship between tenants and the building. A bespoke tenant engagement program was developed to deliver consistent communication channels, scheduled events, and marketing activities for the occupiers and local business community. The program aimed to build a community and a sense of unity and collectiveness for all tenants.

We started by creating a brand manifesto, followed by a distributed set of branded giveaways, flyers, and information driving take up of a bespoke must-use app that became the central heart for the program. Tenant-focused events like business talks were curated, building a hub in the local community.

The program continues to expand, inviting more people to explore the future of Capital 8 through films from the architect and demonstrations of its facilities and offers.

Overall, Invesco’s tenant engagement program successfully maintained positive relationships with occupants during refurbishment. The Asset Specific strategy ensured a direct relationship between tenants and the building, building a community and a sense of unity among all occupants. The program continues to evolve, inviting more people to explore the future of Capital 8.