An exciting new quarter and cultural destination of Oslo with a brand strategy and identity to match – welcome to Oslobukta. It now stands as prime example of how heritage and modernity can combine to create something truly unique.
Oslobukta, or Oslo Bay, is a newly-developed quarter and cultural hub in Oslo’s historic city centre. The 825,000 sq m project, the largest in Europe during construction, encompasses four distinct neighbourhoods split across CBD, lifestyle, mixed-use and residential.
We worked with Carucel Eiendom and Madison International Realty on a campaign that united these four, sprawling yet distinct neighbourhoods.
The Norwegian market has a unique cultural sensitivity. Heritage is held in high regard. So as Oslobukta has a distinctly modern style, there was significant local scepticism over how the development would fit in with the rest of the city. With this in mind, our campaign was guided by a comprehensive brand strategy and research incorporating in-depth qualitative and quantitative research. These insights helped us identify the perfect mixture of Norwegian culture, customs and heritage and how to interpret this for a new modern audience.