Confédération Centre

Location: Geneva, Switzerland
Solution: Placemaking
Deliverables: Advertising + Branding + Digital + Environmental + Film + Print + Strategy
Years active: 2021 - 2023
Asset class Retail

When this established destination renowned for enriching fashion, cultural and culinary experiences earlier closed its doors for two years of refurbishment, Saentys was approached for support in its grand reopening.

With Confédération Centre, our objective was to gradually bring the revitalised asset back to the market’s attention with a phased approach; starting with a campaign to attract quality brands to generate consumer interest, re-establishing the Confédération Centre brand and providing channels to communicate its offer.

We developed the brand strategy, visual identity and marketing activation for B2B and B2C audiences for this iconic mixed-use, experience-led retail, entertainment, F&B and lifestyle destination.