Royal Palm Marrakech

Location: Marrakech, Morocco
Solution: Placemaking
Deliverables: Advertising + Branding + Digital + Film + Print
Years active: 2018 - 2022
Asset class Residential

The Fairmont Residences of the Royal Palm Marrakech offer it all. The comfort of a spacious private villa, the luxury of a world-class resort, the promise of a new way of living.

But when trying to sell this dream before even a single building was standing, they needed our help to create a launch and marketing campaign that brought the vision to life for potential customers.

We created a brand strategy and lifestyle campaign that used an elegant visual language and evoked both Fairmont’s signature luxury, as well as the stunning natural landscape and climate of Morocco.




Evocative lifestyle photography, a beautifully-shot and edited film, and an immersive website gave buyers a tantalising glimpse into life in The Residences, set against the iconic Atlas mountains.