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APRIL Santé Prévoyance | France

La Tribu APRIL

Strategy + Branding + Advertising

As part of a major repositioning of its broker-facing offering, insurer APRIL approached Saentys to create a new brand identity embodying cooperation and closeness.

We took the bold step of turning brokers themselves into the stars of the campaign, knowing that if anyone was going to convince our discerning audience of APRIL’s quality products and longstanding relationships, it was them.

We rolled out a range of striking ads, including photographs of real brokers, commissioned especially for the campaign. Headlines honed in on the benefits of belonging to the APRIL ‘tribe’, with this sense of belonging visually reinforced by the powerful paint-mark emblem on the cheeks of our stars.


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