Strategy + Branding + Digital + Film + Environmental + Print
The Minster Building, located in London's business district, is undergoing a comprehensive transformation and refurbishment.
Saentys were commissioned to strategically rebrand and market the property in order to successfully challenge the market's preconceptions of the building and its location, distinguishing it from the two other, separately owned buildings in the Minster Court complex; and to highlight the new mixed-use scheme.
The breadth of materials we produced comprised of branding, stylised photography and CGIs; an animated fly-through film to take the viewer on a journey through the redeveloped building; a stunning image-lead brochure and AWWWARDS-nominated website; and an on-site marketing suite for guest presentations, setting the tone for the new development. Combined, the marketing campaign has served to dramatically reposition the building as a leading City destination for a modern business seeking to provide an exemplary work-life balance for their employees.