Deliverables:Branding + Film + Naming + Strategy + Website
Years active:2025 - 2026
Asset classOffice
Introduction
EUREKA was created to help lease more that 5000 sqm above IKEA in Vernier Meyrin. The previous tenant decided to move to another location after around 10 years.
We collaborated with KREA to reposition this space as a hybrid of traditional offices and coworking environments, offering a scalable solution tailored to evolving organisational needs.
The name ‘Eureka’ is inspired by the sense of discovery, inspiration andproblem-solving that occurs in dynamic, transient spaces.
The name resonates with IKEA because of its simplicity and memorability. Eureka offers a streamlined, functional, and transformative experience, reimagining it as a flexible, transient office space concept tailored to Geneva’s dynamic international community.
To emphasise this smarter, more flexible alternative to traditional coworking, we created illustrations that visually communicate its adaptability,user-centric design, and seamless integration into modern work lifestyles.
The geometric blocks that form the modular design are inspired by the building floor plate and the famousflat-pack layouts.These shapes are used to create dynamic designs and serve as containers for images, text and illustrations.
