When a spacious new office development brimming with enviable amenities landed in vibrant Seine-Saint-Denis, it was time for forward-looking businesses to swap central Paris for a new kind of workplace.
The development had plenty to boast about – flexibility of space, an in-house restaurant, gardens, canal-side views... And with the Olympics landing on its doorstep in 2024, the surrounding area was soon to go from hidden to not-so-hidden gem.
We named the development Switch, encouraging businesses to think differently, embrace change, and make the move to a new neighbourhood and a better working environment. This focus on all things new and unusual played out in an eye-catching, shape-shifting brand, where bold fonts danced with abstract shapes in a beautifully fluid, playful and modern website.
This left-of-field approach succeeded in helping prospects see through to all the workplace had to offer, and paved the way for a thriving new hub for future-facing businesses.