Swiss Central is a large redevelopment scheme located on a huge industrial site in western Switzerland. While the project itself has huge potential, its environment was distinctly lacklustre.
The challenge to Saentys was how to present the building honestly but in a way that would attract buyers. Instead of ignoring the raw, industrial aspect of the development, we chose to highlight it but in a stylised, architectural fashion. Using stark, black and white photography and quality finishes we produced a set of highly desirable marketing materials that found an appreciative audience, and a fast sale.