In a highly competitive property market, new independent businesses need to hit the ground running with a strong brand identity and purpose.
Saentys was approached by two ex-Jones Lang LaSalle directors who had formed a bespoke real estate business focussed on the City of London. We gave them the name Squarebrook, an amalgam of the 'Square Mile' and of 'Walbrook' (JLL's headquarters). We delivered a modern, fresh new brand identity reflecting the partners' vision and experience, and the new face of the City. In a short space of time, the new Squarebrook business has gone from strength to strength and found a loyal client base.