Sometimes, a successful campaign is about being the catalyst that unleashes a project’s existing spirit. This was the case when working with Covivio on ‘So Pop’. We joined the project after the pre-existing creative work failed to communicate the strength of their tenant-focussed brand. With this time already spent, they required results on a tight schedule.
We immersed ourselves in the project and pulled out the key values of collective energy, connectivity and spontaneity. We created a campaign that complemented each of these principles and refocussed the design to communicate the benefits to tenants. Whether it was through bespoke illustrations, art directing virtual tours or developing novel event ideas such as the ‘meeting ticket’, we helped deliver So Pop with a revitalised campaign, quickly and efficiently.