Shaftesbury Asset Management, which operates in five of Europe’s biggest real estate markets, wanted to give its visual identity a touch of modernity and boldness to align with its new strategic objectives.
Shaftesbury successfully conquered the capital management market by developing a reputation for excellence and expertise, and by building a relationship of trust with its clients. The company’s desire to grow internationally led it to call on Saentys’ expertise to achieve a fresh brand identity.
By creating a new image consisting of an original, understated logo, a responsive website and a range of annual reports, the new branding enhances Shaftesbury’s modern and upmarket profile. This new identity positions Shaftesbury strategically with respect to the competition, and illustrates its development goals.