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Shaftesbury Asset Management | Switzerland

Shaftesbury Asset Management

Branding + Digital + Print

Shaftesbury Asset Management, which operates in five of Europe’s biggest real estate markets, wanted to give its visual identity a touch of modernity and boldness to align with its new strategic objectives.

Shaftesbury successfully conquered the capital management market by developing a reputation for excellence and expertise, and by building a relationship of trust with its clients. The company’s desire to grow internationally led it to call on Saentys’ expertise to achieve a fresh brand identity.

By creating a new image consisting of an original, understated logo, a responsive website and a range of annual reports, the new branding enhances Shaftesbury’s modern and upmarket profile. This new identity positions Shaftesbury strategically with respect to the competition, and illustrates its development goals.

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