The beautiful and historic city of Lyon is a strong and attractive destination for all companies.
Saentys has worked with the Only Lyon team for three years now, offering expertise on international real estate issues. The aim was to reinforce Lyon’s position as a leading business destination to overseas investors and multinational corporations. An innovative communication campaign was launched. It included brochures, iPad apps, a film and even a bi-annual magazine that highlights the city’s advantages. The magazine, in particular, was able to showcase Lyon’s attributes and featured interviews with leading entrepreneurs and innovative companies, as well as presenting major urban projects. Lyon was presented as an attractive lifestyle choice, and the collaboration has hugely strengthened the appeal of the city, allowing it to reach new investors.