Once deemed the least lived-in postcode in London, Aldgate is now a vibrant mix of new offices and high spec residential accommodation thanks to a major, on-going regeneration programme.
One of the most striking commercial developments is One Creechurch Place, a 16-floor new build owned by Helical. Saentys came in at the 11th hour, tasked with creating a post-completion campaign in just two months. Our first job was to invent a powerful brand that reflected Helical’s clean and simple visual identity.
We came up with a highly digitised solution that brought the building’s potential to life through 360 degree CGIs, touchscreen kiosks and infographics. We also created on-floor graphics to promote the building’s high efficiency and its impressive amenities such as the double height reception and ground floor cafe.
Promoting the enviable lifestyle afforded by the wider Aldgate regeneration scheme was integral to our campaign. Our website, which included a short film, was an inspirational advert for both the building and the scheme, showing the wide choice of retail, eating and drinking, and leisure choices in and around the area.