Early 2019 saw the launch of the MIA shuttle bus. The first driverless shuttle to operate on open roads in a business park, MIA can be found gliding through Lyon’s Gaulnes district.
The challenge for Saentys was to give the shuttle bus a fun, relatable identity while lending visibility to the many partners supporting the project. We developed a name – MIA (from the French for ‘Intelligent Autonomous Mobility’) and full visual identity, which were rolled out across a range of global tools ready to be launched to the world at the renowned Pollutec environmental expo.
Creating a powerful visual system featuring a dynamic colourful grid pattern, we delivered a bold, playful brand capable of showcasing the project partners and their various roles in making MIA a success.