Our Work
SPG Intercity | Switzerland

Landmark

Branding + Print

The former Merck Serono headquarters consists of a 40,000 sqm building, designed by renowned architecture firm Murphy/Jahn.

The building is a hub for science and research, in an environment conducive to the sharing of ideas and the wellness of the people working there. When the building was put on the market, Saentys was tasked with developing a branding strategy and designing a sales brochure for this iconic building in a record time and in two distinct versions: one for Middle Eastern investors and the other for a Western market.

The campaign resulted in the acquisition of the site by a consortium consisting of the EPFL, the University of Geneva, the Wyss Foundation and the Bertarelli family, with the aim of transforming it into a Biotech Campus and of keeping the Geneva region and Switzerland on the forefront of research in biotechnology and life sciences.


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