The Grand Parilly retail and business park in Lyon has set itself apart with its mindful approach to the surrounding environment. The newest addition, a multi-use office complex named Initial was set to raise the bar even higher, and needed branding to match.
When property developer Fontanel devised the development, their aim was bold: reimagine the possibilities of work within an urban landscape, with offices as eco-friendly as they are hi-tech. Located between Leroy Merlin and Ikea, the iconic building stands out against the landscape of Lyon’s city limits. Accessible, ideally located, with excellent transport links, Initial delivers a working environment of exceptional quality.
The brand identity imagined by Saentys needed to tell this story, establishing the many advantages of Initial while embodying the development’s pioneering architectural concept.
We created a raft of communications tools – a brochure, film, and press materials – to help bring the building’s unique ethos to life for the Lyon business market.