Grace Hotels, the luxury boutique hoteliers, are expanding into Switzerland with a new bespoke property offering, the Grace St. Moritz.
We were asked to brand and position these new residential apartments in this highly prestigious resort. The branding was inspired by the timeless elegance of the 1950s, with a nod to the modern design exhibited in the apartments. The campaign was heavily weighted in favour of digital deliverables including an app and film. The result is a stunning and unique marketing campaign aimed at an international audience of ultra high-net-worth individuals.