The town of Carouge has always attracted attention. A Mediterranean hamlet modelled on the chic city of Nice, it is now known by many as the ‘Greenwich Village of Geneva’ for its boutiques and artisan community.
When developer Losinger Marazzi was planning a regeneration of the town’s old industrial area, Saentys played an instrumental role in helping to market the new residential accommodation. To reflect the extreme desirability of the new location, we named the new area Faubourg 1227 and created a suite of materials that emphasised the exciting new lifestyle on offer. The apartments sold in record time.