When industries deregulate, the need to compete in a newly aggressive marketplace often propels businesses into reassessing their brand communications.
So it was with EBM, Basel’s incumbent energy company. Founded in 1897, EBM’s grid area covers 78 municipalities in the Swiss cantons of Basel-Landschaft and Solothurn as well as in Alsace, France. Our job was to reposition the business with a new strapline – We control the energy – and advertising campaign to reach out to its target audience. The campaign comprised posters and print media and resulted in EBM retaining the largest share of the energy market – a result for the client and for us.