A new development boasting shops, restaurants and offices needed a launch campaign as unique as its proposition if it was to stand out in London’s competitive commercial market.
Anchoring the development’s branding in its remarkable central building, Saentys named the new micro-district 77 Coleman. A fluted glass motif and striking gold accents paid homage to the building’s unique façade and interior, delivering a clean, luxe look capable of pulling all the varied parts of the offering into one beautiful brand package.
Then, we grabbed the attention of key property market players with a fun and unexpected launch, giving away bespoke cake pops to tell the story of the development, generate social buzz, and stand out in a crowded market.
But this was just the start: CGIs, a stylish website, a unique lenticular brochure and retail brochure all formed part of a campaign as eye-catching as it was elegant, succeeding in unifying and elevating 77 Coleman above the competition.