Saentys designed an award-winning website for the prestigious London-based investment and consultancy firm, Victory Advisors. The project grew out of Victory’s desire for a contemporary website that would convey its reputable, refined image while making use of elegant, timeless design.
Tasked with creating a bold yet minimalistic layout for the site, Saentys placed typography at the core of the design. With just one page, the site’s clean outline and animated text reveal information at a smooth, organic pace. Content hierarchy and contrasts in colour highlight relevant details and naturally direct the visitor’s attention.
Apart from two portraits, the website contains only text. Its innovative use of typographical design has garnered critical attention, winning a design award by One Page Love, a STAR recognition from CSS Winner and a Special Kudos honour from CSS Design Awards. The website has also been awarded an honourable mention by the coveted AWWWARDS, which recognise the talent and effort of the best web designers, developers and agencies in the world.
With its acclaimed design by Saentys, the new website succeeds in reflecting Victory’s reputation and serves as a touchstone for the firm’s clients and internal stakeholders.