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The Royal Exchange

Location: London, UK
Solution: Investment & Sale
Deliverables: Branding + Print
Years active: 2020
Asset class Retail
Introduction

A rare piece of London history, and The City of London’s only luxury retail destination – The Royal Exchange houses a collection of the world’s leading luxury brands, all under one roof.

This was a rare opportunity to buy both a prime boutique retail arcade and a historic City of London landmark.

Saentys worked with agents CBRE to craft a high-calibre investment memorandum, worthy of this iconic London landmark. We adapted the existing retail brand for the investment market, crafting a campaign full of character.

 

 

High-impact photography of the building and the surrounding area took centre stage in the brochure, showing a fascinating contrast between the heritage building and its luxury modern occupiers. The brochure helped to secure a deal in the region of £50M for the building.