Branding + Digital + Film + Print + Strategy
2021 - 2022
Industrial & Logistics
The Hive is a major real estate project close to Geneva. It will be home to forward-thinking companies in the technology, luxury and science sectors.
This new campus aims to attract innovative firms and international talent by creating a new working ecosystem that fosters performance, wellbeing and cooperation. Saentys was called upon to develop a brand highlighting the core values of efficiency, communication and community. Bees and the hive were the perfect analogy for the project, echoing the campus’s green surroundings, the unique workplace, and the diverse skills of its workers.
The originality and playfulness of the logo and communication have already been hailed by project stakeholders. Thanks to colours, binary code and bees, The Hive is a fitting, buzzing identity that will stick like honey to the project.