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Telegrafen

Location: Oslo, Norway
Solution: Leasing
Deliverables: Branding + Digital + Print + Strategy
Years active: 2018 - 2020
Asset class Office
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Introduction

One of Norway’s most famous buildings was being given a new lease of life. This called for branding that looked firmly to the future while drawing on an extraordinarily rich past.

Situated in the centre of Oslo, the Nordic Baroque building is famed for its distinctive architecture and unique features – listed murals, wall frescoes, granite carvings and more. So in a city of proud heritage, it was vital that we created a campaign that was inspired by the past but designed for the future.

Our end-to-end campaign combined an understanding of the Norwegian market with international creative flair. Paying homage to the building’s rich history as the home of Norwegian telephony, we created the name ‘Telegrafen’. Previously vacant for ten years, our work was the catalyst to transform this building into one of the most in-demand mixed-use properties in Oslo.

The success of our work resulted in all office space being pre-let before the building was fully completed.