One of Norway’s most famous buildings was being given a new lease of life, calling for branding that looked firmly to the future while drawing on an extraordinarily rich past.
A Nordic Baroque landmark was to be reborn. Situated in the centre of Oslo, the building is famed for its distinctive architecture and unique features – listed murals, wall frescoes, granite carvings and more. The question was how to celebrate this heritage while defining a new, future-facing identity for the property.
Saentys developed an end-to-end marketing campaign comprising naming, branding strategy and design, CGIs, photography, a brochure and a striking, modern website. Drawing on the building’s heritage as the former home of Norwegian telephony, we dubbed it Telegrafen. We took inspiration from the building’s unique architecture to bring distinction and character to the campaign, echoing interior fresco shapes throughout, and subtly referencing the building’s famous façade in a distinctive logomark.
The result? A seamless marriage of past and future in branding that delivered sophistication and understated luxury befitting this unique property.