Simple Life London

Location: London, UK
Solution: Corporate
Deliverables: Branding + Digital
Years active: 2019 - 2020
Asset class Residential

Simple Life Homes is one of the leading build-to-rent housing brands in the UK. They create new, high-quality, well-located homes for families across the country.

Where other landlords may sacrifice on quality, Simple Life prides itself on delivering affordable homes to a high spec.

As part of its ambitious expansion plans, Simple Life was looking to enter the competitive London market in early 2021.

That’s where they approached Saentys with a unique mission – tailor the brand’s positioning, branding and messaging with the sophistication and flare that its potential London customers would expect, and launch a sub brand: Simple Life London. We did exactly that.



In early 2021 we launched the Simple Life London website, as well as creating campaign support tools including OOH and social advertising templates, and quickly opened the floodgates online to start taking registrations for their first London apartments including Fresh Wharf in Barking, and more.

Now with 4 properties available in London, the Simple Life London brand, marketing and website has given the company a confident footing to cut through in a crowded market, as it continues its steady expansion across the capital.