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Shift | France

Shift

Branding + Digital + Environmental + Print + Strategy

When Google moved its HQ to rue de Londres in Paris’s ninth arrondissement, it was inevitable that the area’s profile would increase as more and more businesses moved in to rub shoulders with the tech giant.

Situated at number 54, SHIFT is one of Google’s newest neighbours. A 4,000 sq m office development owned by the German group MEAG, SHIFT is being touted as the office of tomorrow. Our Paris team was asked to come up with a name, positioning, and print and web design that would resonate with the young, fast-moving tech and media industry.

Our website’s slick, intuitive navigation and parallax scroll effects have helped MEAG to secure a high profile global name as its new tenant. Since then, the website has received an Honourable Mention recognition from the AWWWARDS, as well as the Special Kudos commendation from the CSS Design Awards and a Star recognition from the CSS Winner.

To showcase the dynamism of the location and the exquisite architecture of the building, Saentys produced an attention-grabbing, oversized journal with breathtaking full-page images of the building facade and the surrounding area. The brochure features a foreword by the architect Axel Schoenert and was accompanied by a contrasting floor plan & specification booklet and a distinct tote bag.


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