Strategy + Branding + Digital + Film + Advertising + Environmental + Print
The comfort of a spacious private villa, the luxury of a world-class resort, the promise of a new way of living...With all this on offer, the extraordinary Fairmont Residences of the Royal Palm Marrakech called for an exceptional launch and marketing campaign.
Saentys was called on to create a brand strategy and elegant visual language that evoked both Fairmont’s signature luxury, as well as the stunning natural landscape and climate of Morocco. Evocative lifestyle photography, a beautifully-shot and edited film, and an immersive website gave buyers a tantalising glimpse into life in The Residences, set against the iconic Atlas mountains.
We conceptualised interior design to compliment the stunning contemporary architecture of the forthcoming villas. Photo-realistic CGIs illuminated and celebrated the sanctuary of these extraordinarily spacious homes. We captured the attention of discerning would-be buyers through an impactful advertising campaign across high-profile European and Middle Eastern print, digital and social channels. Once on-site, prospective residents were greeted with enticing sales suites and exquisitely realised print materials, all designed to bring to life the ‘new way of living’ on offer.