Branding + Digital + Environmental + Print
Geneva is one of the world’s foremost trading centres. It serves as a base for many international & multi-nationals and NGOs.
Now, the city is set to expand with an exciting new urban development, Pont-Rouge, one of the largest projects of its kind in Switzerland.
Situated less than two kilometres from Geneva’s city centre, Pont-Rouge will be a hub for living and working. The plans accommodate a combination of office space, public facilities, housing, retail, and a hotel complex. All will be working seamlessly together, carefully planned around the site’s natural environment.
CFF / SBB (Swiss National Railways) entrusted Saentys to undertake a placemaking exercise to attract both large international companies, residents and retailers to the new heart of Geneva.