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Pont Rouge

Location: Geneva, Switzerland
Solution: Placemaking
Deliverables: Branding + Digital + Environmental + Print
Years active: 2014
Asset class Macro Destinations
Introduction

Geneva is one of the world’s foremost trading centres. It serves as a base for many international & multi-nationals and NGOs.

Now, the city is set to expand with an exciting new urban development, Pont-Rouge, one of the largest projects of its kind in Switzerland.

Situated less than two kilometres from Geneva’s city centre, Pont-Rouge will be a hub for living and working. The plans accommodate a combination of office space, public facilities, housing, retail, and a hotel complex. All will be working seamlessly together, carefully planned around the site’s natural environment.

CFF / SBB (Swiss National Railways) entrusted Saentys to undertake a placemaking exercise to attract both large international companies, residents and retailers to the new heart of Geneva.

 

With the strapline ‘Geneva’s centre is moving’, we have created cultural events, advertising campaigns and targeted marketing, the results of which are proving that the strapline is more than just a slogan – it’s a very near reality.