Our Work
CFF | Switzerland

Pont Rouge

Branding + Digital + Environmental + Print

Geneva is one of the world’s foremost trading centres serving as a base for many international and multi-nationals and NGOs. Now, the city is set to expand with an exciting new urban development, Pont-Rouge, one of the largest projects of its kind in Switzerland.

Situated less than two kilometres from Geneva’s city centre, Pont-Rouge will be a hub for living and working. The plans accommodate a combination of office space, public facilities, housing, retail, and a hotel complex, all working seamlessly together and carefully planned around the site’s natural environment. Saentys played a critical role in the project, creating the all-encompassing branding which would help to position Pont Rouge as the place to be.  


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