Back to the list

Perspectives Magazine by Altarea

Location: France
Solution: Corporate
Deliverables: Branding + Print
Years active: 2017 - 2018
Asset class Corporate
Introduction

If you’re in the world of shopping centres and you want to catch up on one of France’s leading owner/developers, there’s a new publication hot off the press.

Perspectives is the house magazine for Altarea Cogedim, which operates 41 shopping centres across France, Italy and Spain. The magazine comes out twice a year to coincide with award shows held by each of SIEC (Sustainable Industries Education Centre) and MAPIC, an international real estate expo held annually in Cannes.

Altarea Cogedim is one of the top 3 key promoters of retail and commercial real estate in France and represents an important cross-section of the market. The group wanted to change its retail magazine to integrate the vision of its brand into each of their projects, and saw this as a great opportunity for Altarea Cogedim to showcase its various European projects and, at the same time, promote its brand further afield.

 

Our brief was to redesign the magazine to better reflect the group’s brand look and feel. Our Paris team has created a clean, elegant layout that effectively communicates (in French and English) the company’s offering through lively feature articles and case studies. Saentys designed an elegant magazine which effectively communicates the company’s offering through feature articles and case studies presented in a clean and open layout.