In 2021, Nuveen came to us with a new exciting project: to create a consumer-facing brand, with which they could directly engage with their building occupiers.
Working with the business stakeholders on both sides of the Atlantic, in the first phase we provided contextual analysis, persona development and a customer user journey to create new positioning and messaging for the B2C brand. We followed this by developing a new visual branding system, synergetic with the parent B2B brand, but now focused on creating direct tenant engagement with leasing organisations, their staff as well as building operators.