Location: Paris, France
Solution: Leasing
Deliverables: Advertising + Branding + Digital + Print
Years active: 2021 - 2022
Asset class Office

MUSE is a beautiful office development set in a renovated central Parisian mansion.

Simultaneously surrounded by green space and in the heart of the capital, it is a unique asset.

Saentys worked with Swiss Life Asset Managers France on a campaign that highlighted the power of first-class creative dovetailed with innovative digital marketing in attracting new tenants.

We developed a digital marketing campaign focused on LinkedIn and Instagram to maximise the reach of the campaign on launch. This allowed us to target specific audiences at speed. These solutions worked hand-in-hand with the bespoke illustrations and bold, engaging copy that were created to support the campaign.

Working within a conservative digital market budget, the MUSE campaign generated over 170,000 impressions, more than 1,000 site visits and just short of 500 social media interactions within four weeks. This is proof that combining quality creative with the appropriate digital marketing tools can develop a reputation within a tightly-targeted professional audience, generate qualified traffic to your site and engage a community around social media channels.