We developed a digital marketing campaign focused on LinkedIn and Instagram to maximise the reach of the campaign on launch. This allowed us to target specific audiences at speed. These solutions worked hand-in-hand with the bespoke illustrations and bold, engaging copy that were created to support the campaign.
Working within a conservative digital market budget, the MUSE campaign generated over 170,000 impressions, more than 1,000 site visits and just short of 500 social media interactions within four weeks. This is proof that combining quality creative with the appropriate digital marketing tools can develop a reputation within a tightly-targeted professional audience, generate qualified traffic to your site and engage a community around social media channels.
