MORE Resort & Residences

Location: Limassol, Cyprus
Solution: Placemaking
Deliverables: Branding + Print + Strategy
Years active: 2021
Asset class Macro Destinations

Boasting a Blue Flag beachfront and surrounded by natural beauty, the resort has been called ‘an island within the island’ and is aimed at high net worth individuals and their families, as well as the international business community.

In early 2021, Cyprus-based exclusive European property developer, the Allea Group, approached Saentys for help in marketing their new mixed-use luxury complex being built in Limassol, comprising Grand Hyatt hotel apartments, private villas, leisure and pleasure amenities and totalling more than 80,000 sqm.

Our destination brand strategy began with positioning and naming the resort, ‘More’, to reflect Hyatt’s heritage of luxury and the customers’ opportunities for unique experiences.

The brand design that followed remained authentic to the destination itself as we created a high specification leave-behind pack, complete with a teaser brochure, floor plan brochure and stationery.