Millennium City

Location: Vienna, Austria
Solution: Placemaking
Deliverables: Advertising + Branding + Digital + Environmental + Print + Strategy
Years active: 2015 - 2016
Asset class Retail

An annual average of 14 million people frequent Austria’s most visited shopping and entertainment centre on the waterfront.

​Millennium City covers an area of 50,000 sq m with more than 100 well-known international stores and numerous gastronomic and entertainment facilities.

Our objective was to create a strong new shopping centre brand to ensure Millennium City stands out from the Viennese competition. Alongside this, we created the 2015 ad campaign, including art direction of the photoshoot; designed and built a full website taking a ‘mobile first’ approach, catering primarily to shoppers; and provided an integrated email marketing solution.

Millennium City is now fully in tune with the expectations of it’s cosmopolitan audience, resulting in increased revenues for the centre.