Millennium City covers an area of 50,000 sq m with more than 100 well-known international stores and numerous gastronomic and entertainment facilities. An annual average of 14 million people frequent Austria’s most visited shopping and entertainment centre on the waterfront.
Our objective was to create a strong new shopping centre brand to ensure Millennium City stands out from the Viennese competition. Alongside this, we created the 2015 ad campaign, including art direction of the photoshoot; designed and built a full website taking a 'mobile first' approach, catering primarily to shoppers; and provided an integrated email marketing solution.
Millennium City is now fully in tune with the expectations of it's cosmopolitan audience, resulting in increased revenues for the centre.