Location: Geneva, Switzerland
Solution: Placemaking
Deliverables: Advertising
Years active: 2017 - 2017
Asset class Culture & Education

Increasing footfall in a museum is always a challenge, but one that our Geneva team took on with a distinctly human advertising campaign for the MEG.

The Museum of Ethnography in Geneva or MEG houses 80,000 objects from five continents and has recently moved into a stunning contemporary building. Inspired by its new and inspiring physical space, MEG also wanted to connect with a wider audience through refreshingly different look and feel advertising.

Knowing that museum audiences relate better to human stories than artifacts, we put people at the heart of our creative strategy. To date, we’ve promoted Exhibition Amazonie and Exhibition Australie and produced an overall ad campaign as well as a range of promotional gift items.

Our work has paid off and the museum has welcomed new audiences through its doors. MEG has also just won the prestigious European Museum of the Year Award 2017, which will no doubt make it an even more popular destination for a new wave of culture vultures.