Location: Switzerland
Solution: Corporate
Deliverables: Branding + Digital
Years active: 2016
Asset class Culture & Education

Modernity Events organise unique, conceptual, daytime concerts featuring Swiss and international artists & DJs in breathtaking mountain settings.

Saentys was asked to rethink the communication strategy of the rebranded MDRNTY events. The task was to elevate the brand above the standard fare and to differentiate them from other electronic music events. Instead of focusing on the music, the strategy is designed around the stunning alpine locations and the experience as a whole. The result was an engaging website, highlighting both the artists and the unique natural settings, whilst enticing its audience to become part of a true MDRNTY community.


In an industry that operates at the forefront of culture, their decision to update the brand brought them to Saentys to deliver a communications strategy fit for their refreshed, future-focused brand.