We worked with our long-term client Victory on a large, state-of-the-art office building being refurbished in Brussels. Manhattan’s unique proposition of Grade A office space with unrivalled amenities and services was a first for the Brussels market. This meant that it required a branding campaign to both educate the market and create an impact to rise above the competition.
Familiar with both the city and the development’s target audiences, our work stood out by speaking to the market without conforming to it.
We created an intelligent campaign that celebrated Manhattan’s unique business ecosystem as a destination in its own right. Our strategy and positioning helped educate by amplifying the building’s key features and benefits and was expressed consistently throughout the project. From the beautiful, bespoke illustrations created for the website to the brands we created for all of Manhattan’s internal cafés, restaurants and fitness offerings, our campaign told one story: Manhattan is more than a building, it’s an icon.