Nestled among the calm and green banks of the Arve River in Geneva, Les Arases is a high-end residential project consisting of 57 premium apartments. Perfectly integrated into this residential district, the seven two-storey buildings were designed by famous Genevese architects Favre & Guth and come together to create a park lined by the apartments’ private terraces.
A first-of-its-kind development in the area, we needed to create a brand that celebrated Les Arases’ unique quality and prestige whilst emphasising its green surroundings. We achieved this through a visual focus on the area’s vegetation, creating a symbiosis between the natural and the urban.
As a result, the campaign we created helped Les Arases challenge the status quo of its serene environment, while simultaneously blending in seamlessly. The project has seen early success with more than 22 apartments having already been sold.