Branding + Digital + Strategy
2021 - 2022
Saentys were approached to create an identity for an inspiring new real estate private equity firm.
Our engagement with this start-up based in Frankfurt, Zug and New York began with Saentys creating the new name, which we derived from the word ‘cadence’, reflecting the partners’ multi-level investment strategy.
In designing the brand, we were inspired by our client’s sustainable approach and incorporated the motifs of water and leaves into the ‘k’ brand icon.
We created stationery and presentation templates, along with a corporate photoshoot and a range of social media and graphic assets for future use – all documented in new brand guidelines.
We also designed, built and launched a website to launch Kadens Capital on the global stage in 2021.