Icon Real Estate

Location: UK + Benelux
Solution: Corporate
Deliverables: Branding + Digital
Years active: 2017 - 2021
Asset class Corporate

It’s always great when the success of one job leads directly to a new opportunity.

Icon Real Estate is owned by Victory Advisors, one of our most established clients. Our project history with Icon has primarily been marketing its property assets. This job however, was to work on the Icon brand itself, an exciting opportunity for the team.

We were asked to create a new website to reflect the company’s vision and positioning as a premium developer and asset manager. As a market-leading, tenant-focused real estate company, Icon operates a portfolio of prime properties and urban business locations throughout Benelux.

To modernise Icon’s online presence, the Saentys team created a subtle, elegant new layout to reflect the company’s design ethic; its workspaces provide clarity and maximise creativity. We also chose to feature large format images of Icon’s upscale interiors to convey a sense of sophistication and glamour.

With its bold imagery and simple yet elegant design, Icon’s new website has successfully aligned its online presence with its market position as a distinguished company at the apex of European real estate development.