GL events

Location: Worldwide
Solution: Corporate
Deliverables: Digital + Strategy
Years active: 2017 - 2018
Asset class Corporate

When you’re one of the world’s biggest events producers with over 35 specialisms and three business units to promote, you need a corporate website that’s easy to navigate so users can quickly get where they need to be.

Founded in 1978, GL events has been a major player at some of the world’s most popular events, everything from the recent Olympic Winter Games in South Korea to Cannes Film Festival and São Paolo International Motor Show.

Its business is built around three core activities: producing events, supplying event venues, and running a large portfolio of international exhibitions of their own. With such a wide range of services, clearly and simply presenting GL events’ multifarious activities online has been an incredibly complex challenge. We had just two weeks to prepare for the pitch, but our extensive research and far-reaching proposal secured the job.

The first step of the process was running a series of UX workshops that we conducted with the client to help define the strategy. We were able to get to know our client’s disparate audiences, understanding what information they needed, and eventually, illustrating the ‘user journey’ that would take them to that information. With this thorough grounding we were then able to develop an ergonomic sitemap and UI.

The result is a cleaner, fresher design which makes it easier to understand the complex business and to navigate the deep website, and which simultaneously brings the prestige and excitement of GL events’ activities front and centre.