Forma Milano

Location: Milan, Italy
Solution: Leasing
Deliverables: Branding + Digital + Environmental + Print + Strategy
Years active: 2020 - 2022
Asset class Office

Only a stone’s throw away from the iconic Piazza Duomo in central Milan, Forma Milano was an opportunity to acquire arguably the most exciting mixed-use location in this iconic city’s centre.

In the heart of the Durini design district, internationally-renowned for its innovative interiors and furniture design houses, Forma offered a unique investment potential – great office and retail accommodation in an area with an unrivalled lifestyle offering.

Working with BNP and Kryalos, we produced a leasing campaign, positioning the retail element as a boutique design space being the perfect accompaniment for any firm’s premier front-of-house office space in the heart of this historic capital.

Outputs consisted of strategy and branding, a printed office leasing brochure, a digital retail leasing brochure, along with environmental design, including contravision and hoardings.

Mirroring the building’s distinctive architectural style, we were inspired by the work of Gio Ponti, a globally-renowned design polymath famous for his geometric patterns and clean crisp lines. This became a thread that ran through all the elements of the project, seamlessly weaving together an elegant leasing campaign.