Only a stone’s throw away from the iconic Piazza Duomo in central Milan, Forma Milano was an opportunity to acquire arguably the most exciting mixed-use location in the city’s centre.
We worked with BNP and Creols on a campaign inspired by the area’s rich culture and its impressive strategic location. In the heart of the Durini design district, an area internationally renowned for its innovative interiors and furniture design houses, Forma offered a unique investment opportunity – great office and retail accommodation in an area with an unrivalled lifestyle offering.
Our campaign positioned the retail element of the property as a boutique design space, the perfect accompaniment for any firm’s premier front-of-house office spaces in the heart of this historic capital. Mirroring the building’s distinctive architectural style, our creative work was informed by the singular work of Gio Ponti. The globally-recognised design polymath was famous for his geometric patterns and clean crisp lines. This inspiration is a thread that runs through all elements of the project, seamlessly connecting a high-class and elegant investment campaign.