Domyos by Decathlon

Location: France, Worldwide
Solution: Corporate
Deliverables: Branding + Environmental + Print
Years active: 2019 - 2022
Asset class Retail

Domyos, a Decathlon sports brand, needed to find a consistent and compelling way to talk about exercise with kids and parents across two decidedly different age groups.

Saentys was tasked with developing and designing in-store marketing and sales materials to steer parents and children towards products tailored to them, their sport, and their age group.

To help the 2018 Spring/Summer collection launch with a bang, Saentys designed a bold communication strategy encompassing two different demographics: ‘kids’ (0-6 years) and ‘tweens’ (6 to 14 years).

Developing a new visual identity, tone of voice, headlines and detailed photography briefs, we delivered a suite of materials, all made to appeal to both ends of this broad age spectrum, and to parents too. Today, we remain Domyos’s strategic design partner, continuing to help bring sport to little athletes across France.