Our objective was to create a strong new shopping centre brand to ensure Millennium City stands out from the Viennese competition. Alongside this, we created the 2015 ad campaign, including art direction of the photoshoot; designed and built a full website taking a ‘mobile first’ approach, catering primarily to shoppers; and provided an integrated email marketing solution.
Millennium City is now fully in tune with the expectations of it’s cosmopolitan audience, resulting in increased revenues for the centre.
